Data & Analytics Consulting

Turn your datainto decisions.

Most companies are drowning in dashboards nobody reads and numbers nobody trusts. We build the data spine that connects every channel, every dollar, and every decision, then put it on one live screen your team actually uses.

Live executive dashboards· GA4 · GSC · Attribution· Forbes Agency Council
Executive DashboardLIVE
0x
Return on investment
0K+
Organic clicks / month
24/7
Always-on reporting
Pipeline, month over month

Dashboard shown as an illustrative demo. The 21x return and 70K+ monthly organic clicks are real client results.

What we do

Every number in your business, working for you.

Strategy on top, engineering underneath, and a live dashboard in front of the people who make decisions. This is analytics run like an operating system, not a monthly PDF.

START HERE

Data Strategy & Governance

Before a single chart gets built, we define what you measure, why it matters, and who owns it. One source of truth, clean definitions, and a measurement plan tied to revenue, so every team argues about what to do next, never about whose number is right.

Measurement architectureKPIs mapped to business outcomes, not vanity metrics.
Data governanceNaming, tracking standards, and QA so the numbers stay trustworthy.
Tooling roadmapThe right stack for your size, no shelfware.

BI & Dashboards

Executive dashboards that stay live, stay honest, and answer the question before the meeting starts. Built for the way your leadership actually reads numbers.

Marketing Analytics, GA4 & GSC

Clean GA4 properties, key events that mean something, and Search Console mined for opportunity. We run this stack daily for our own clients.

Data Engineering & Pipelines

Automated pipelines that pull every source into one warehouse and one model. No more exports, no more copy-paste, no more Friday spreadsheet rituals.

Predictive & AI Analytics

Forecasting, anomaly detection, and AI-assisted analysis that flags what changed and why, so you act on the trend before it shows up in revenue.

Reporting Automation

Reports that build themselves and land in the right inbox on schedule. Your team gets hours back, and leadership never waits for numbers again.

Attribution & ROI Modeling

Follow every lead from first click to closed revenue. Know which channel earned the dollar, which one wasted it, and where the next dollar should go.

The work, live

Watch data become decisions.

This is the machinery we build: sources flowing into a warehouse, a model that cleans and connects them, and a screen that tells you what to do next.

Data pipeline · Source to decisionFLOWING
GA4 Search Console Ad Platforms CRM Call Tracking Sources Warehouse + Data Model clean · joined · governed One source of truth Decision screen Live Dashboard
Attribution · First click to revenueTRACKING
ImpressionsSeen
ClicksEngaged
LeadsCaptured
BookedQualified
RevenueAttributed
Every stage, sourced.Each lead carries its origin all the way to the closed dollar, so budget follows proof, not opinion.
One screen · Everything that mattersLIVE
Organic trend
Channel mix
Goal pace
Return on investment
0x
Real, for a publicly traded national brand we serve.

Pipeline, funnel, and trend visuals shown as illustrative demos. The 21x return is a real client result.

Our approach

From raw data to confident action.

Four moves, in order, every time. It is how a pile of exports becomes a system your whole company runs on.

STEP 1

Collect

Audit every source, fix the tracking, and wire GA4, GSC, ads, CRM, and calls into one pipeline.

STEP 2

Model

Clean, join, and govern the data into a single source of truth with definitions everyone shares.

STEP 3

Visualize

Live dashboards built around your decisions, not around whatever the tool exports by default.

STEP 4

Act

Alerts, forecasts, and a standing cadence that turns every number into a next move with an owner.

Why Top Shelf Logic

Proof, not promises.

We do not sell analytics we read about. We run this machinery every day for our own clients, and the results below are real.

21x
Return on investment
70K+
Organic clicks / month
LIVE
Executive dashboards
Forbes
Agency Council
National scale, measured to the dollar

A 21x return and 70K+ organic clicks a month, for a publicly traded national brand.

We run the analytics and reporting behind a national brand you would recognize, and the numbers hold up under a boardroom's scrutiny: a 21x return on investment and more than 70,000 organic clicks every month, tracked, attributed, and reported on live dashboards. Client confidentiality means we do not name them. The data speaks for itself.

GA4Search ConsoleAttribution modelingExecutive reporting
Organic clicks per month12 months
70K+ / month
A dedicated analytics lead

A named owner for your numbers, not a shared inbox.

Our analytics practice is led by a dedicated data and analytics lead who lives in GA4, Search Console, and attribution models daily. When something moves in your data, a person who knows your business sees it, explains it, and acts on it.

Working systems, not slideware

Live executive dashboards, running for clients right now.

Our clients' leadership teams open a live dashboard, not a month-old PDF. Conversion tracking, GA4 key events, GSC trends, and ROI reporting stay current because the pipeline behind them is automated and watched. Top Shelf Logic is a member of the Forbes Agency Council.

No pitch, just a conversation

Your data already knows the answer. Let's make it talk.

A free strategy session with our team. You'll leave knowing exactly what your data can tell you that it isn't telling you today, whether or not we work together.